Modern agribusiness and the food industry are rapidly transforming under the influence of digital technologies and artificial intelligence. Entrepreneurs who lack skills in automation, market analytics, or digital marketing lose competitiveness. For women who run or plan to start businesses in these sectors, it is crucial to use digital tools for decision-making, cost optimization, customer acquisition, and compliance with certification requirements. Training at the Freelance School AI TRAIN provides participants with practical skills in applying AI and digital platforms to enhance business efficiency, transparency, and profitability.
The project aims to enhance the digital literacy and efficiency of small businesses through the use of artificial intelligence and modern information technologies. The program is designed to train women who already own a registered business or plan to start one.
Students will gain knowledge and understanding of:
- development of modern business models in the agrifood sector;
- market, competitor, and technology analysis using AI tools;
- application of AI for marketing content creation and targeted advertising;
- digital transformation of accounting, taxation, and document management;
- understanding food law, certification, labeling, and traceability requirements.
Learning Outcomes
- Apply AI tools to analyze agricultural markets, competitors, and technologies.
- Develop and modernize business models in the agribusiness and food sectors using digital innovations.
- Create effective marketing strategies and content with the help of artificial intelligence.
- Use digital tools for accounting, taxation, and business process automation.
- Understand and implement food law requirements, including certification, labeling, and traceability standards.
- Increase business efficiency and profitability through data-driven decision-making and digital transformation.
- Integrate sustainability principles into business operations using smart and transparent digital solutions..
Skills Acquired
Agribusiness women will develop the ability:
- Strategic thinking – the ability to design and adapt business models to modern market trends.
- AI literacy – practical use of artificial intelligence for analytics, marketing, and decision-making.
- Digital marketing skills – creating content, running targeted ads, and analyzing customer behavior.
- Financial and accounting management – using digital tools for bookkeeping, reporting, and cost optimization.
- Regulatory competence – understanding certification, labeling, and food law compliance.
- Data analysis – interpreting market and consumer data using AI platforms.
- Innovation and creativity – generating new product and promotion ideas with the help of AI.
- Leadership and self-management – building confidence in digital environments and managing time effectively.
- Networking and collaboration – connecting with other entrepreneurs and experts in agribusiness and the food industry.
Competencies
Graduates of the course will demonstrate such competencies:
- Digital Competence – ability to effectively use digital platforms, AI tools, and online resources for business management and communication.
- Analytical Competence – capacity to collect, process, and interpret market, technological, and financial data for informed decision-making.
- Entrepreneurial Competence – understanding of business planning, innovation management, and sustainable business development in the agrifood sector.
- Marketing Competence – skills in using AI for market research, content creation, branding, and targeted advertising.
- Regulatory and Legal Competence – knowledge of certification, labeling, and food law compliance, including traceability standards.
- Financial Competence – ability to manage accounting, taxation, and budgeting using digital tools.
- Creative and Innovative Competence – integration of AI-driven ideas into product development and promotion strategies.
Training topics in AI-Powered Entrepreneurship and Innovations:
- 30 October — New Business Models in the Agrarian Sector. Trainer Darya Legeza
- 31 October — Using AI for Market and Technology Analysis. Trainer Darya Legeza
- 12 November — Digital Food Law: How to Comply with Food Regulations and Enhance Income through Traceability and Digital Tools. Trainer Olesia Priss
- 13 November —How AI Enhances Creativity in Marketing: From Idea to Content. Trainer Yana Sokil
- 18 November —Competitor Analysis Using AI Tools. Trainer Yana Sokil
- 19 November —Targeted Advertising and Analytics. Trainer Yana Sokil
- 20 November —Certification, Standardization, and Labeling: Mandatory and Voluntary Requirements. Trainer Olesia Priss
- 26 November —Digital Transformation of Accounting in Agribusiness: New Tools, Challenges, and Opportunities. Trainer Volodymyr Tsap
- 27 November —Taxation in Agribusiness: New Tools, Challenges, and Opportunities. Trainer Volodymyr Tsap
Below are the International Freelance School program